In order to consolidate all programmatic advertising revenue from sales houses within its unified and automated platform, Manadge has developed new connectors with technologies and SSPs such as OpenX, Improve Digital, Pubmatic and Alliance Gravity to complete the catalog of more than 30 existing connectors.
“The trend towards integrating one or more header bidding solutions within sales houses is leading to increase the number of technology partners. Revenue tracking and analysis is a complex task, that we aim to simplify and industrialize through the integration of all partners withing our Manadge platform” — said Nathan Venezia, Founder & CEO @ Manadge.
Beyond the reconciliation of programmatic and tracking revenue, Manadge offers the ability to analyze and compare the performance of different technology partners and SSPs.
“DriveMedia is focused on an automotive vertical, and it’s essential to have a granular/sectorial view of the header bidding activity in order to better control our commercial strategy. Manadge supports us in this way by aggregating and normalizing the programmatic monitoring of all our SSPs partners, which facilitates the analysis of performance from our key accounts and our commercial arbitrations.” — comments Sébastien Lauray, Director Régie @Drive Media.
This partnership confirms Manadge’s ambition to automate and simplify the entire programmatic ecosystem. By partnering with the world’s leading media, Sales Houses and programmatic buyers, Manadge is creating a neutral and agnostic ecosystem acwross all programmatic technologies.